I step into live B2B tech deals, run the work from discovery through close, and build the structure underneath while revenue moves. Depending on the engagement, that can mean working the deals already in your pipeline or building the full motion from pipeline to close.

B2B tech founders selling high-value deals. Usually, you already have real demand, serious buyer conversations, or early revenue, but sales is still sitting too heavily on you. The product is moving. The company is growing. But the sales motion is not yet strong enough to carry that growth without the founder holding it together.

No. I do not sit outside the business and tell you what to do. I step into the work. I run deals, manage buyer conversations, shape follow-up, handle pricing moments, and build the sales structure while the motion is live.

In some ways, yes. But the point is not to pretend I am a permanent AE. SALT is for the stage where sales needs to be held properly before it becomes a full internal function. I step in, run the motion, close deals, and build the structure so the company is not just hiring someone into chaos.

Tech is the sweet spot, especially B2B SaaS, AI, data, infrastructure, devtools, and other technical products with considered sales cycles. The best fit is not just the category. It is the sales situation: high-value deals, real buyer interest, and a founder who needs sales to become more structured, human, and dependable.

We start by understanding what is already happening in your sales motion: where deals come from, how buyers move, where trust breaks, where follow-up gets messy, and where revenue depends too heavily on you. From there, I step into the work. Calls, follow-up, pricing, buyer relationships, deal strategy, pipeline rhythm, and the structure underneath it all.

No. I can work with what you already have and make it clean, simple, and usable. If the current setup is too messy or too heavy, I will help create a lightweight system that supports the motion instead of becoming another thing nobody uses.

Engagements are usually structured as a fixed fee, with performance-based upside where it makes sense. The exact structure depends on whether we are working on the Deal Room or the full Revenue Engine, how much pipeline already exists, and how much of the motion needs to be built around you.

Founder mode means sales still depends too much on you. You are the one explaining the product, reading the buyer, following up, handling pricing, reviving stalled deals, and keeping momentum alive. Even if other people are involved, the motion still runs through your head, your inbox, and your energy.

The Deal Room is for founders who already have live deals, warm leads, demos, trials, or serious buyer conversations on the table. I step into the middle and bottom of the motion, help run the deals from discovery through close, and build the structure underneath so those conversations stop depending entirely on the founder.

Revenue Engine is the full build, from pipeline to close. I step into the commercial motion end to end, with a custom-recruited SDR generating pipeline alongside me. The SDR fills the top of funnel. I run the deals, manage buyer relationships, and build the structure underneath all of it.

For Revenue Engine, yes, when it makes sense. I work with trusted recruiting partners to bring in custom-recruited sales support around the motion. The difference is that the person is not being thrown into a vague founder-led process. They are joining while the motion is being built and run properly.